In this modern world, email marketing is a tool or let’s rephrase it, a convenience which many companies are making use of.
It is one of the most trusted modes of communication and millions of internet business owners are making use of this tool for their scalability and profitability.
It is one of the most favored tools in this current scenario and those who are not aware of this wonderful phenomenon might not instantly come to terms with its popularity and exclusivity. Its usage is not restricted to just one specific field of business, but it is scattered over different business sectors.
Here, we will talk about why this email marketing scheme is so widely employed by both small scale as well as large scale industries. Experts have pointed out some of its exclusivity, its advantages as well as the valid reasons why it is preferred by so many companies across the planet.
The first reason why business owners are so fond of it is because of its low cost.
Yes folks, this is true. This email marketing scheme is considered to be one of the most cost effective modes of mainstream marketing (1).
There are no expenses for postage as well as prints which are associated with the traditional print media marketing. In fact, in contrast to a particular billboard or advertisement on television broadcasting channels or for that matter magazine, it is far better in comparison.
The only thing you have to pay for is your annual web hosting fees, and you’ll want to make sure you have a reliable hosting plan with dedicated servers.
Email advertisers might want to consider spending money on buying specialized software for automating, evaluating as well as tracking their emails. You can take it for granted that for the purpose of sending numerous emails at a small span of time, there might be a small scale overhead associated but in comparison to other advertisement modes, the charges would be far less.
This is, hence, one reason why they are so favored by companies around the world.
The second reason would be targeting only those customers who are fans of your products and services.
The second reason is that emails are one of the prime modes which customers or end users want to receive (2). Most of the businesses around the world using this mode dispatch messages or emails only to people who have signed up to receive those messages or emails.
This can make way for a much higher conversation rate as your business is only aiming at people who already have a certain liking for your product. You can try out sending out un-solicited emails or messages to other people, but the chances are that only a few will respond positively and the majority will regard it only as an annoying message and hence, will develop a bad impression about your company. This might lead to damaging your product or service reputation in the market.
The third reason would be – its call to action capability or influencing the customers.
This is also one of the reasons why the mode of email marketing is so favored and loved by people all around the world. It allows you to take advantage of people’s impulse of buying. There are not many promoting platforms which enable clients to go and check out an offer or a service and making the purchase with a couple of clicks. This mode allows call to action and to create a link to drive sales. With its irresistible call to action, it will be able to generate sales like no other mode in the market.
It is extremely simple in creation
When it comes to email marketing, it does not need a large team or stacks of technical nous for it to be successful. It is definitely possible to put together an email or message campaign using extraordinary templates, images, logos as well as superb and to the point videos. There are companies who generate successful campaigns by just using the email marketing mode. They simply use plain text mails and messages implying that their email content is the most essential factor for their campaign.
It is extremely easy to track
One of the key features of email marketing is that it is easily trackable (3). This is a very important thing when you want to improve your scalability. Until you make your products known to the customers, how will they come to know about it? The majority of the email promoting tools will enable you to track and also check out the conversion rates.
This makes it extremely easy and simple to spot how the campaign can be bettered or improved. Knowing what changes are needed, you will be able to make the necessary changes almost immediately. It is also convenient, as less time is wasted in comparison to other modes of advertisements, such as prints or broadcast promotion where changes take a bit more time and also a lot of money.
One great advantage of this mode is that creates immediate impact and results.
If you desire to see immediate impact on the sale of your products and services, then this mode is the best to use. The immediacy of this email mode will allow you to see results as soon as you send out your emails or messages. Don’t be surprised if you see responses or results taking place within minutes of its dispatch.
The sense of urgency is very well created with this mode and the subscribers are convinced to take instant action. In case of other advertisement modes, businesses have to wait for some weeks or months to see sales come their way. But this is the only mode, which has the ability to trigger such a favorable impact and that too in such a short amount of time.
After going through all the aforementioned reasons, you should be, by now, clear about why so many business owners want to make use of this mode of advertisement. It helps connect with your customers easily and generate sales almost instantly. It is anyway popular in the present market and with more time its popularity is going to rise even more.